Toyota Europe: + prodaje 2% u 2012! Je li moguce?

Toyota Motor Europe press release 10. Januar 2013. kaze da je na katastrofanom evropskom trzistu automobila (koje je sada na nivou 1995.) Toyota povecala prodaju za 2%.

Zasnovano na poluistinama, mada za takvu vrstu izvestaja to nije nista cudno.

Prodaja jeste porasla u odnosu na 2011. ali 2011. je je bila pad od 5.2% u odnosu na 2010. Dijagram:

http://srbijadotokija.com/pics/tcsfiat02.gif

Znaci, povratili su mali delic onoga sto su izgubili i cak i sada su na 5% gubitka u odnosu na 2010. Pa nestalo je trziste za skoro 5 miliona automobila u Evropi (ekvivalent celokupnoj svetskoj proizvodnji FIAT + Suzuki), to moraju svi da osete a clanak kao da sugersi da se to Toyote ne tice nego povecava prodaju, sto nije istina.

Kada je svima pala prodaja, nekima (Peugeot, FIAT) toliko katastrofalno da im je opstanak u pitanju, to je kao oseka u luci, svi brodovi se spuste.
Kako je Toyoti porasla? To ne moze bez neke intervencije.

Evo i kakve: drzavne subvencije za elektricna i hibridna vozila. Subvencije su vrlo znacajni iznosi, za hybrid Yaris ispada 2,000EUR:

The French government is increasing subsidies for hybrids and electric vehicles (EVs), reports Just-auto. The announcement came at an official meeting in Paris on Wednesday (25 July). Subsidies for EVs will be increased from EUR 5,000 (USD 6,050) to EUR 7,000 (USD 8,475) and by a maximum of EUR 4,000 (USD 4,843) for hybrid vehicles.


Press Release kaze da je lansiranje hybrid Yarisa u Francuskoj bilo pravovremeno (ne insistira da je to zbog zahvatanja drzavnih subvencija i da je to znacajno doprinelo malom povratku prodaje izgubljene u 2011). Te subvencije su prestale 31. decembra 2012.

Kao i svaka politicka odluka, i ova ce se ubrzo pokazati kao kontraproduktivna: pod subvencijama su nova (Toyotina) kola kupili oni koji bi ionako kupili nov auto. Sada je to poznjeveno i bice jos gora situacija 2013. osim ako mama drzava opet ne priskoci u pomoc.

Zna li neko ko je Steven Bradbury? Australijski Olimpijac (zimske) u brzom klizanju. Potpuni autsajder kao sto Australija jeste u zimskim sportovima. Zivi sa roditeljima (mator) jer iako ima 2 zlatne medalje, taj sport ne dobija nikakve pare niotkoga.

Pa kako je ausajder (kao sto je Toyota autsajder na evropskom trzistu sa 4% udela) osvojio dve zlatne medalje?

Tako sto su svi ostali klizaci popadali a on jedini ostao da stoji i da prodje kroz cilj.

Attachment 183

Nije on najbolji ali je bio spreman kada su drugi napravili geske.

Ceo clanak o Toyota prodaji u Evropi 2012:


Corporate: 10 Jan 2013

Toyota Motor Europe 2012 sales up 2% (+15,583 units) in a sharply declining market

• European Market share up 0.3 point to 4.5%
• 2nd consecutive year of growth for Toyota in Europe
• Built-in-France Toyota Yaris sales up 27% thanks to the strong launch of the Yaris Hybrid
• Toyota Camry sales up 68% a clear segment-leader in Russia and Ukraine
• Full hybrid sales up 29% exceeding 100,000 units sold per year for the first time in Europe
• Hybrid vehicles sales reach 13% of total European sales (Toyota and Lexus combined)

In a declining European market, Toyota Motor Europe (TME) today announced a 2% sales increase in 2012 with sales totaling 837,969 vehicles, up 15,583 from 2011, including 792,359 Toyota and 45,610 Lexus vehicles, representing an estimated 4.5% market share, up 0.3 point from last year.

Brussels, Belgium - “Thanks to our new product launches in 2012, the good results of the Yaris, and of our hybrid vehicles line up, we were able to continue growing despite the severe market conditions affecting Europe,” said Didier Leroy, President and CEO of Toyota Motor Europe. "2013 will remain extremely challenging for the industry in Europe, but we are confident that both Toyota and Lexus will grow further in 2013 for the third consecutive year on the European continent. More importantly, this will be done in a sustainable and profitable way.”

In 2013, Toyota sales are expected to further increase thanks to a product offensive in the essential C- segment with the introduction of the new Auris, the new Auris Touring Sports, the new Verso, and the fourth generation RAV 4.

In Western Europe, the UK has shown a strong year with Toyota and Lexus sales of 101,822 units, up 12% from 2011. In France, sales remained stable in a market down 13%, leading to a market share growth of 0.4 point to an estimated 3.3%.

In the Nordic Region, sales in Denmark rose 8% with sales of 17,966 units in 2012. The Baltic Region saw sales of 5,884 units, up 20% from the previous year.

In Central and Eastern Europe, despite signs of the markets’ slowdown in the last quarter, TME posted healthy gains in Russia and Ukraine with 27% (169,282 units) and 13% (15,676 units) sales increase over 2011 respectively. In Kazakhstan, Toyota and Lexus enjoyed record sales with 9,223 units.

Sales of Lexus vehicles increased 4.5% over 2011, driven by the continuous success of the CT 200h and the successful launches of the Lexus GS, ES and renewed Lexus RX. For Lexus, Russia continues to be a strong market with record sales of 15,655 units, up 14% from 2011, while the Netherlands posted an exceptional sales increase of 43% thanks to the Lexus CT 200h.

"While we are pleased to see the Lexus brand grow further in Europe, especially in Central & Eastern Europe, we also expect Lexus to perform well in 2013 in the West, with the launch of the highly anticipated new Lexus IS, available for the first time in a hybrid variant,"said Leroy.


Hybrid Highlights

2012 was a milestone year for the sales of Toyota and Lexus full hybrid vehicles in Europe. Cumulative sales of hybrid vehicles topped 500,000 units last December, and 2012 was the first year Toyota and Lexus sold more than 100,000 units during a calendar year.

Hybrid vehicles contributed to more than 13% of total TME sales in 2012 with full year sales of 109,478 units, including 83,699 Toyota and 25,779 Lexus hybrid vehicles. In the Netherlands, Toyota and Lexus hybrid vehicles contributed to up to 45% of the sales mix.

In 2012, Toyota and Lexus launched no less than 6 new or renewed full hybrid models including a plug-in hybrid derivative. Yaris Hybrid and Auris Hybrid now account for one third of the total Yaris and Auris sales.

For Lexus, full hybrid vehicles made up 90% of total sales in Western Europe in 2012.

Toyota Highlights

Toyota’s built-in-Europe models saw an overall sales increase in 2012, driven by the strong sales of the Toyota Yaris, the Yaris Hybrid and the Toyota Camry. In a declining B-segment, the Yaris model range grew 27% with sales of 182,841 vehicles. Sales of the Toyota Camry reached 40,811 units, a 68% increase from 2011.

With sales of over 171, 830 units, Toyota sales of SUVs and 4WDs in Europe remained strong. Land Cruiser posted a sales increase of over 27%. Sales of the Toyota Hilux were up 22% from 2011 with 35,391 units sold. In 2013, with the launch of the 4th generation RAV 4, Toyota will certainly reinforce its position in this traditional segment.

Lexus Highlights

The Lexus CT 200h remained Lexus biggest seller in Europe (15,599 units) while the new GS enjoyed a strong debut year with sales reaching 4,812 units.

The Lexus RX model range saw sales of 14,841 units in 2012, up 7% from last year. The Lexus LX achieved record sales of 4,798 units.

In Russia, Lexus had its biggest year ever with record sales of 15,655 units, up 859 units from the previous record established in 2008.

Table 1 – TME⁽¹⁾ total sales in 2012

TOTAL TOYOTA/LEXUS	837,969
TOYOTA	792,359
AYGO	73,756
Yaris (incl. Yaris Hybrid)	182,841
Yaris Hybrid	24,733
Auris (incl. Auris Hybrid)	83,012
Auris Hybrid	23,692
Avensis	59,757
Verso	37,335
iQ	9,278
Urban Cruiser	3,538
Verso-S	19,082
Corolla	63,481
GT86	5,180
Prius	35,274
Prius	20,790
Prius+	10,988
Prius Plug-in	3,496
Camry	40,811
Highlander	13,447
RAV4	66,976
Land Cruiser	56,012
Hilux	35,395
Hiace	4,928
Other models	2,354
LEXUS	45,610
CT 200h	15,599
IS	2,573
GS (incl. GS hybrid)	4,812
GS hybrid	1,939
LS (incl. LS hybrid)	386
LS hybrid	140
RX (incl. RX hybrid)	14,841
RX hybrid	7,985
Other models	7,399

Table 2 – TME⁽¹⁾ total sales in Q4 2012

TOTAL TOYOTA/LEXUS
TOYOTA	185,065
AYGO	18,046
Yaris (incl. Yaris Hybrid)	42,072
Yaris Hybrid	10,694
Auris (incl. Auris Hybrid)	18,244
Auris Hybrid	4,616
Avensis	11,090
Verso	8,444
iQ	1,696
Verso-S	3,141
Urban Cruiser	705
Corolla	15,058
GT86	1,766
Prius	10,647
Prius	4,077
Prius+	4,941
Prius Plug-in	1,629
Camry	10,811
Highlander	3,377
RAV4	15,608
Land Cruiser	13,621
Hilux	9,283
Hiace	920
Other models	654
LEXUS	10,361
CT 200h	2,749
IS	253
GS (incl. GS hybrid)	1,455
GS hybrid	505
LS (incl. LS hybrid)	144
LS hybrid	29
RX (incl. RX hybrid)	3,650
RX hybrid	1,777
Other models	2,110

(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, East Russia, Georgia, Kazakhstan, Tajikistan, Turkmenistan and Uzbekistan).

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.